Real Estate Consulting

Strategic consulting for residential real estate.

A studio dedicated to residential real estate in Uruguay and the region, with specialization in Punta del Este.

We accompany developers, brokers and sales teams in the decisions that define the performance of a residential project.

The studio

About Oceana Estate.

I have spent more than eighteen years working in residential real estate. I have seen brilliant projects lose value because of decisions made too late, and modest projects transform when the strategy was well laid out from the start.

The market has changed. The buyer has changed. Formats, timing and expectations have changed. What intuition once resolved now requires careful reading, data and method.

Oceana Estate is born from that conviction. We do not sell properties. We design strategy and accompany its execution, with a focus on project management for developers. We work with those who understand that every decision — on product, positioning, sales or execution — defines the final performance of the project.

If you are planning a project, rethinking one in progress, or need an external perspective with judgment, let us talk.

Anabela García

Founder · Oceana Estate

Practice areas

Areas of work.

Defined fronts that are articulated according to the stage and needs of each project.

Market analysis

Research on trends, opportunities and risks. Buyer reading, pricing and absorption.

Strategic planning

Acquisition, development, management and divestment of residential assets.

III

Property valuation

Market value, appreciation potential and economic viability.

Financial analysis

Financial modeling and evaluation of residential projects.

Regulatory compliance

Legal and regulatory framework applicable to real estate activity.

Technology integration

Data, AI and digital tools applied to decision-making.

Focus

Project Management for developers.

Real estate development requires coordinating multiple fronts: architecture, engineering, construction, permits, sales and financing.

A timing or coordination error can compromise the profitability of the project.

Schedule and budget Timeline compliance and financial control of the project.
Coordination among parties Articulation between studios, construction company and suppliers.
Milestone tracking Progress control, risk management and deviations.
Reporting Clear and periodic information to the developer or investor.

The consultant's role is to be the link between the developer's vision and the technical execution, with a strategic and financial perspective in every decision.

Who we work with

Who we work with.

Residential projects at decisive moments

Projects in conceptual definition and masterplan stage.
Projects approaching launch, defining narrative and commercial strategy.
Projects in sales phase that need to calibrate absorption.
Projects in repositioning facing a changed market.
Hotel brands and branded residences entering emerging markets.

Brokers and sales teams

Specialized training programs to current buyer standards.
Training in profile segmentation, objection handling and HNWI prospecting.
Construction of operational playbooks and solid commercial culture.

Our perspective

A strategic moment for the regional residential sector.

New buyers, capital and formats are redefining the market.

Oceana Estate works with those who are building that next stage.